Project
Eyeglass World UI
Role
Competitor Research
Wireframing
Prototyping
Interaction Design
User Testing
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Timeline
6 Weeks (2019)
Eyeglass World
Eyeglass World is a retail chain specializing in eyewear and eye care services. It is one of the brands operated by National Vision, Inc. The strategy behind this project was to design a simple, intuitive user flow that would allow users to start on the home page and land on the following pages, Get Directions, Schedule Exam, or Visit a Store Page.
The challenge
The main challenge for this project was to create a simple user-friendly experience, allowing users to find stores and set appointments. Being able to select their preferred store from an array of locations and set up a time and date that was convenient for both parties.
Visual style
The next step was to select the appropriate colors and font for the future site. Here, we were mindful of setting an appropriate tone through our choice of color scheme, while also keeping the brand’s identity in mind.
